Data Fundamentals Package
Establish a reliable web analytics implementation to collect accurate and actionable data.
10 Analytics Expert Hours
Your Outcomes:
- We get usable insights monthly
- We have great dashboards/reports
- We trust our data collection
- We have good QA processes
- We get proactive alerts for issues
Performance & Insights Package
Achieve nuanced understanding of customer behavior and refine actions with secondary KPIs & segmentation.
35 Analytics Expert Hours
Your Outcomes:
- Everything in Fundamentals, plus:
- We get usable insights weekly
- We use data to optimize campaigns
- Our team is fully aligned
- We are tuning the visitor journey
Enterprise Analytics Package
Custom analytics overhaul to fix data issues, optimize attribution, & automate insights.
Customized based on needs
Your Outcomes:
- Everything in Performance, plus:
- We can clearly measure ROI
- We've optimized platform spends
- We have no gaps in our tracking
- We've integrated 1st-party data
Package | Data Fundamentals | Performance & Insights | Enterprise |
---|---|---|---|
Best for companies: |
Spending <$5k/mo. on ads <15k sessions/mo. <$1M in online revenue/yr. |
Spending $5k-$20k/mo. on ads 15k-25k sessions/mo. $1M-$3M in online revenue/yr. |
Spending $20k+/mo. on ads 25k+ sessions/mo. $3M+ in online revenue/yr. |
Settings & Configuration | 1 hour | 2 hours | -- |
Hours can be used for: | |||
Set up GA4 & GTM correctly | ✔ | ✔ | ✔ |
Track users across sites/domains | ✔ | ✔ | ✔ |
Connect GA4 to other Google systems | ✔ | ✔ | ✔ |
Collection & Correction | 6 hours | 16 hours | -- |
Hours can be used for: | |||
Fix double counting or missing events | ✔ | ✔ | ✔ |
Fix broken tags | ✔ | ✔ | ✔ |
Ads platform conversion tracking | ✔ | ✔ | ✔ |
Tracking shopping behavior | ✔ | ✔ | |
Filter bot/spam/internal/dev traffic | ✔ | ✔ | |
Improve event tracking reliability | ✔ | ✔ | |
Custom tracking and metadata | ✔ | ✔ | |
Attribution | 2 hours | 10 hours | -- |
Hours can be used for: | |||
Set up UTM tracking so we can trust campaign data | ✔ | ✔ | ✔ |
Organize traffic into meaningful channels | ✔ | ✔ | ✔ |
Remove invalid sources as referrals | ✔ | ✔ | ✔ |
Correct direct traffic that isn't really direct | ✔ | ✔ | |
Models that handle multiple touch attribution | ✔ | ||
Reporting | 0 hours | 2 hours | -- |
Hours can be used for: | |||
Full access to standard reports/dashboards* | ✔ | ✔ | ✔ |
Build customized report/dashboard building | ✔ | ||
Training | 1 hour | 2 hours | -- |
Hours can be used for: | |||
Training for your team | ✔ | ✔ | ✔ |
Compliance | 0 hours | 1 hour | -- |
Hours can be used for: | |||
Uncover data privacy risks | ✔ | ✔ | |
Fix PII violations | ✔ | ✔ | |
Implement cookie compliance | ✔ | ||
Integration & Automation | 0 hours | 1 hour | -- |
Hours can be used for: | |||
Alerts when performance changes* | ✔ | ✔ | ✔ |
Integrate my data (CRM, ERP, etc.) with GA4 | ✔ | ||
Custom API connectors | ✔ | ||
Validation & QA | 0 hours | 1 hour | -- |
Hours can be used for: | |||
Recurring GA4 audits for quality* | ✔ | ✔ | ✔ |
Investigate why KPIs don't match between systems | ✔ | ✔ | |
Notify me when tracking breaks* | ✔ | ✔ | |
Advanced Analytics & Insights | 0 hours | 0 hours | -- |
Hours can be used for: | |||
Cohort analysis | ✔ | ||
LTV analysis | ✔ | ||
Customer Journey analysis | ✔ | ||
Seasonality analysis | ✔ | ||
Media Mix Model analysis | ✔ | ||
High-value user segment identification | ✔ | ||
Audience creation for use in ads or personalization | ✔ | ||
Marketing campaign incrementality analyses | ✔ | ||
Multi-touch attribution analyses | ✔ | ||
Price / Total Hours | $2,500 / 10 Hours | $7,500 / 35 Hours | -- |
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Measure & Amplify Your Marketing
Ready to see how proper analytics can deliver regular insights?
Schedule a strategy call today. Learn how a proper analytics practice can help you:
-
Align your team on KPIs that matter.
-
Trust your data.
-
Spend money where it delivers ROI.
-
Generate regular insights.
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Free Instant GA4 Audit
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Insights in 90 Seconds
- Test over 70 collection issues
- See your data benchmarked
- Video explainers of causes & how to fix
- Uncover hidden issues that kill marketing ROI
- Get actionable insights, instantly
Free Instant GA4 Audit
🔥 Limited-Time Bonus: Run A Free Audit – Get $2,000 Off GA4 Solution Design!

Insights in 90 Seconds
- Test over 70 collection issues
- See your data benchmarked
- Video explainers of causes & how to fix
- Uncover hidden issues that kill marketing ROI
- Get actionable insights, instantly