Google Analytics Consulting

Go from ‘GA4 is set up’ to ‘GA4 delivers insights‘!

INSIGHT (noun): something you don't know that you can act on to improve performance

Boost profitability by 15%!

Boost profitability by 15%!

…or more with a proper Google Analytics practice.

More Google Analytics questions

Than Answers?

It’s probably because it has been treated as a one-time data collection configuration project.

A Google Analytics implementation should be:

  • ruthlessly practical
  • an ongoing effort,
  • only collecting data that will lead to insights and ROI.

When you make adMind your Google Analytics consultant, you build an insight machine that regularly generates opportunities to:

Eliminate Waste

Uncover Site Friction

Improve ROI

Make Google Analytics work for you and your marketing team, not the other way around.

adMind helped our team save countless hours chasing down the truth about our marketing performance and ended up surfacing some of the most impactful opportunities for us to grow in the last 2 years.

ga4 reports suck. yours won't.

Your Current GA4 Reports

Can't Drill Down

It's hard to investigate performance when you can't drill deeper into the data.

Data Not Collected

Can't trust your reports cause you can't trust your tracking.

It’s hard to investigate performance when you can’t drill deeper into the data.

Can’t trust your reports cause you can’t trust your tracking.

What happened to the reports that actually answered my questions?

Key Reports Gone

What happened to the reports that actually answered my questions?

GA4 Default reporting adMind Google Analytics Report

Your New GA4 Reports

Drill Baby, Drill

Drill up/down at will to understand what is actually affecting performance.

Complete Tracking

Trust your insights because your tracking is sound.

Drill up/down at will to understand what is actually affecting performance.

Trust your insights because your tracking is sound.

Your teams will get back the reports they relied on, with additional capability and versatility.

Full Report Suite

Your teams will get back the reports they relied on, with additional capability and versatility.

Yes! But with my data.

Start by running a free audit with our tool. Then set up BigQuery. Both for free!

What is Marketing Analytics as a Service?

Brands That Trust Their Analytics to adMind

Choose Pros, Not Stress

Meet your new fractional Marketing Analytics department

Stop hunting unicorns — gain access to a diverse team of experts who are ready to take on any configuration challenge.

man with grin on face

AKA "The Architect"

Your Analytics Architect, or Consultant, partners with your team to achieve analytics success. They’ll craft a tailored strategy for your Google Analytics implementation, designing tracking frameworks to capture the metrics that matter while ensuring your setup is accurate, scalable, and aligned with your goals.

Beyond implementation, your Consultant empowers your team with hands-on training to interpret metrics and apply data-driven insights. From optimizing campaigns to refining customer journeys and uncovering growth opportunities, your Consultant ensures you maximize the value of your analytics investment.

Roles: Analytics & Data Engineers

Analytics & Data Engineers are the technical backbone of your data ecosystem. They implement systems to collect, clean, and organize data from all key platforms, ensuring accuracy and consistency. By building scalable pipelines, they make your marketing data accessible and actionable.

These experts also transform and enrich data to align with your business goals. Whether integrating data into a central system, creating meaningful metrics, or preparing dashboards, they tailor your data ecosystem to empower your marketing team with reliable insights to drive performance.

bearded man with hands on face

Role: Data Visualization Specialist

Data Visualization Specialists transform raw data into intuitive dashboards and reports that drive decision-making. By working closely with your team, they design visuals tailored to highlight the metrics that matter most and align with your goals.

Focusing on clarity and usability they create tools that empower your team to confidently interpret and act on data. Whether tracking performance, monitoring KPIs, uncovering trends, or deriving actionable insights, their work ensures your data is both accessible and impactful for better strategies and outcomes.

woman smiling

AKA "Data Whisperers"

Marketing Analysts are insight-driven professionals whose currency is actionable insights. They specialize in analyzing complex data to uncover trends, patterns, and opportunities that directly enhance marketing performance. Whether it’s increasing conversions, improving ROI, or refining customer targeting, they discover what you don’t know and provide recommendations that deliver results.

These analysts bridge the gap between data and action, ensuring insights lead to measurable improvements. From campaign reviews to customer behavior analysis, they thrive on turning raw data into strategic advantages that drive meaningful change.

Roles: Conversion Rate & Paid Media Specialists

Conversion Rate & Paid Media Specialists boost your team’s results through strategic paid media campaigns and conversion rate optimization (CRO). They create data-driven advertising strategies to maximize ROI, from audience targeting to campaign optimization on platforms like Google Ads and Meta, ensuring measurable results aligned with your goals.

These specialists also excel in testing and experimentation, optimizing websites and landing pages for higher conversions. By running A/B tests and analyzing user behavior, they identify and resolve barriers in the customer journey, turning traffic into tangible marketing success.

AKA Deadline Enforcer

Project Managers ensure the successful execution of your marketing analytics initiatives by coordinating teams, timelines, and deliverables. They act as the central hub, managing priorities and resolving roadblocks to ensure projects stay on track and align with your goals.

By breaking complex initiatives into actionable plans, Project Managers bring clarity and keep everyone aligned. They track deadlines, communicate updates, and address issues proactively, ensuring projects are completed on time, within scope, and with maximum impact.

It's not about tracking every single thing that can be tracked, it is about ruthless practicality & ensuring that what we track translates to ROI as insights.

Want to get started with no commitment?

Get a free audit that checks for over 70 issues and takes less than 90 seconds with our free audit tool.

everything you need to maximize ga4

Other Guys adMind Analytics
Comprehensive review of data collection
Review performance signals in all ad buying platforms
Configure Google Analytics
Integrate Google Analytics data with your other systems (CRM, Ecomm, Marketing Automation, etc.)
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Discrepancy Analyses with all other marketing systems (Shopify, CRM, Ad Platforms, etc.)
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Easy to use performance dashboard delivered on day 1

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Suite of investigative reports delivered on day 1

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Peace of mind that comes from trusting your data
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Automated Alerts when something stops working
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Working directly with a Consultant who understands your needs
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A long-term roadmap that considers your growth trajectory
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Ruthlessly practical analytics that is geared towards delivering ROI
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Consistent flow of insights your marketing can act on
-

google suite product experts

Listen to your team, deliver insights.

Your consultant will deep dive into your unique needs, targets, and pains. And deliver insights.

Present our findings, deliver insights.

Your consultant will present findings and a ruthlessly practical roadmap to fix it. And deliver insights.

Execute the roadmap and deliver insights.

Our team will implement fixes that deliver value to your team, prioritizing fixes that deliver immediate ROI. And deliver insights.

Our Action Plan

Our Action Plan ensures meaningful results by partnering closely with your team.

We start by understanding your goals and challenges, then present findings with a practical roadmap to address gaps.

Next, we execute the plan, prioritizing fixes with immediate ROI.

Finally, we deliver dashboards and reports on day one, giving your team immediate, actionable insights.

Be the team that has the answers!

Ready to see start getting insights from Google Analytics?

1. Schedule a Free Discovery Call

2. Get Your Reports on Day 1

3. Start Using Insights to Amplify Marketing

pricing

Solution Design Audit

A full analysis of your marketing data ecosystem and strategy.

$4,500
$2,500*

Instant Audit Tool

70+ GA4 tests in 90 sec. Find critical issues and recommended solutions.

Free!

Implementation
Consultant-led implementation that delivers actionable insights.

Based on resource needs

frequently asked questions

How long does it take?

You get dashboards and reports on day 1 of working with us.

 

Some features will not be available until data collection is corrected, and we will need to enable the pipeline between Google Analytics and BigQuery to unlock your reporting potential.

 

We will deliver meaningful, actionable insights in the first two weeks of being engaged.

 

Initial configuration typically takes 1-2 months, and then we evolve as needed based on new marketing efforts.

Can I customize the reports?

Absolutely! We offer extensive customization options, allowing you to tailor your dashboards and reports to highlight the metrics that matter most to your business.

 

Whether you need to track specific KPIs or create unique visualizations, we’ve got you covered.

What kind of insights can I expect?

Our reports provide actionable insights that go beyond just presenting data.

 

We can help you analyze your metrics to identify trends, highlight opportunities, and offer recommendations that help you optimize your marketing strategy and drive better results.

 

Common discoveries:

 

  • opportunities to spend additional dollars that were driving performance that was buried
  • friction points on the website
  • high-value paths through the site and specific content that is driving visitors to convert or leading to increase AOV and ensuring that those paths are more prominent for all visitors

What reporting platforms can we get our reports delivered in?

On day 1 we will deliver your reports in our platform. Most clients end up liking these a lot.

 

However, we are entirely platform agnostic. Common requests from our clients are to have their reports built in Looker Studio, Looker, Tableau, or PowerBI, but we have experience in nearly reporting platform out there.

 

We will give you advice on scalability, security, and cost for each potential option.

Can you create different dashboards for different teams/roles in our organization?

We commonly create different dashboards for various roles, ranging from executives to marketing directors & managers, and even your vendors.

 

This way each role can see the metrics that guide their daily, weekly, & monthly activities without the distraction of metrics that take them away from their focus.

How do you ensure data accuracy and reliability?

We ensure data accuracy through proactive alerting, which notifies us and your team if data collection fails. Regular quality checks and validation are built into our process, and our tracking frameworks minimize errors. These safeguards ensure your data is reliable and actionable.

What data sources can you integrate with?

For standard integrations, we work seamlessly with platforms like Google Analytics, CRMs, marketing tools, e-commerce systems, and more.

 

In cases where a system lacks native integration, we can create custom APIs, develop cloud functions, or even set up manual entry processes using Google Sheets that feed directly into the data pipeline.

 

No matter the source, we ensure your data flows reliably into your analytics ecosystem.

What industries or business types do you specialize in?

We have extensive experience with a wide range of industries, including higher education, e-commerce, product-led businesses, and banking or credit unions.

 

Whether you are e-commerce, lead generation, SaaS/product-led growth, subscription-based businesses, and publishers, we have the background to help you.

Having worked with clients across nearly every sector, our adaptable approach allows us to tailor solutions to your specific needs, no matter your industry or business type.

Do you provide training for our team to use the dashboards and reports?

Yes, we provide comprehensive training to ensure your team can confidently use the dashboards and reports. Our training sessions are tailored to your specific needs, covering how to navigate the dashboards, interpret key metrics, and extract actionable insights.

 

We also address how to leverage these tools in your decision-making processes and answer any questions your team may have. Our goal is to empower your team to fully utilize the data and maximize its impact on your business.

What sets you apart from other analytics providers?

What sets us apart is our focus on generating actionable insights rather than simply collecting as much data as possible. We understand that businesses don’t just need more data—they need the right data to drive decisions.

 

Our approach is rooted in helping you solve specific business challenges by delivering clear, practical insights that fuel growth.

 

Companies turn to us when their current analytics and reporting systems can no longer meet their needs. This often happens as they mature in how they spend on digital media, reach their customers, and rely on insights to guide decisions.

 

We specialize in working with businesses that have achieved product-market fit and are looking to scale, ensuring their analytics infrastructure evolves to support growth. Our tailored solutions bridge the gap between raw data and strategic decision-making, empowering you to grow with confidence.

Measure & Amplify Your Marketing

Ready to see how proper analytics can deliver regular insights?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Align your team on KPIs that matter.

  • Trust your data.

  • Spend money where it delivers ROI.

  • Generate regular insights.

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