Data Fundamentals Package

Establish a reliable web analytics implementation to collect accurate and actionable data.

10 Analytics Expert Hours

Your Outcomes:

Performance & Insights Package

Achieve nuanced understanding of customer behavior and refine actions with secondary KPIs & segmentation.

35 Analytics Expert Hours

Your Outcomes:

Enterprise Analytics Package

Custom analytics overhaul to fix data issues, optimize attribution, & automate insights.

Customized based on needs

Your Outcomes:

Package Data Fundamentals Performance & Insights Enterprise
Best for companies: Spending <$5k/mo. on ads
<15k sessions/mo.
<$1M in online revenue/yr.
Spending $5k-$20k/mo. on ads
15k-25k sessions/mo.
$1M-$3M in online revenue/yr.
Spending $20k+/mo. on ads
25k+ sessions/mo.
$3M+ in online revenue/yr.
Settings & Configuration 1 hour2 hours--
Hours can be used for:
Set up GA4 & GTM correctly
Track users across sites/domains
Connect GA4 to other Google systems
Collection & Correction 6 hours16 hours--
Hours can be used for:
Fix double counting or missing events
Fix broken tags
Ads platform conversion tracking
Tracking shopping behavior
Filter bot/spam/internal/dev traffic
Improve event tracking reliability
Custom tracking and metadata
Attribution 2 hours10 hours--
Hours can be used for:
Set up UTM tracking so we can trust campaign data
Organize traffic into meaningful channels
Remove invalid sources as referrals
Correct direct traffic that isn't really direct
Models that handle multiple touch attribution
Reporting 0 hours2 hours--
Hours can be used for:
Full access to standard reports/dashboards*
Build customized report/dashboard building
Training 1 hour2 hours--
Hours can be used for:
Training for your team
Compliance 0 hours1 hour--
Hours can be used for:
Uncover data privacy risks
Fix PII violations
Implement cookie compliance
Integration & Automation 0 hours1 hour--
Hours can be used for:
Alerts when performance changes*
Integrate my data (CRM, ERP, etc.) with GA4
Custom API connectors
Validation & QA 0 hours1 hour--
Hours can be used for:
Recurring GA4 audits for quality*
Investigate why KPIs don't match between systems
Notify me when tracking breaks*
Advanced Analytics & Insights 0 hours0 hours--
Hours can be used for:
Cohort analysis
LTV analysis
Customer Journey analysis
Seasonality analysis
Media Mix Model analysis
High-value user segment identification
Audience creation for use in ads or personalization
Marketing campaign incrementality analyses
Multi-touch attribution analyses
Price / Total Hours $2,500 / 10 Hours $7,500 / 35 Hours --

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Measure & Amplify Your Marketing

Ready to see how proper analytics can deliver regular insights?
Schedule a strategy call today. Learn how a proper analytics practice can help you:

  • Align your team on KPIs that matter.

  • Trust your data.

  • Spend money where it delivers ROI.

  • Generate regular insights.

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