Seamless Shopify & GA4 Integration
Shopify and GA4 Working Together Giving You Accurate Insights
Quickly find the things you didn’t know that you can act on to improve performance.
- No Developer Requests
- Real-Time Monitoring
- Shopify Checkout Expertise
- Visibility Across Your Entire Store
- Resolve Discrepancies Between Systems
Key Issues We Solve for Shopify Users
Mismatched Data Between Shopify and GA4
Have you noticed discrepancies in your Shopify reports compared to GA4?
Product Tracking Issues
Are you losing data on important actions like product page views, add-to-cart events, or PDP interactions?
Don’t struggle alone, we can help.
Book Your Free Strategy Call
To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.
everything you need for Shopify
Enhanced customer tracking
Google Ads integration
Attribution modeling
Deeper eCommerce insights
Real-time data
Enhanced ecommerce
Better audience segmentation
Privacy adaptation
Actionable insights
Predictive analytics
Comprehensive funnel analysis
Improved reporting
Shopify & GA4 Solutions
- No Developer Implementation NeededWe set up your GA4 tracking without the need for dev teams.
- Real-Time MonitoringContinuous monitoring ensures tracking stays live.
- Checkout ExtensibilityExpertise in tracking every step of the Shopify checkout process.
- Granular DataTrack key product attributes like size, color, and SKU.
Get the most out of ga4 and shopify
| Other Guys | adMind Analytics | |
|---|---|---|
|
Review data collection |
|
|
|
Review current tracking and filtering |
|
|
|
Enable GA4 features and settings |
|
|
|
Integrate GA4 data with your other systems (CRM, Ecomm, Marketing Automation, etc) |
- |
|
|
Identify GA4 features/settings best suited to answer your most pressing questions |
- |
|
|
Discrepancy analysis with all other marketing platforms (Shopify, CRM, ads platforms etc) |
- |
|
|
Insights delivered weekly |
- |
|
|
Review for potential conflicts with other marketing reports, spreadsheets or dashboards |
- |
|
|
Evaluate possibility GA4 can even answer relevant business questions |
- |
|
|
Analyze use of alternative visualization tools leveraging GA4 as source data but not as reporting tool |
- |
|
our team is now your team
Being in charge of implementing marketing technology is a difficult place for marketers to find themselves, we get it. Before coming to adMind we all wrestled with marketing data, solving that problem is how we got started.
Our team will make your team look amazing!
shopify's weakness is ga4's strength
Shopify has created a powerful shopping platform and honestly it doesn’t want you going in and mucking around with the code.
At first Shopify’s cute little built-in GA4 data helps stores focus on building their product and brand, but when you want to scale it becomes a problem.
We’ve worked through this hundreds of times, and we can help you do it too.
Engage and Listen to your team.
Delivery of prioritized roadmap.
Present our technical findings.
Execute the Roadmap.
Lets build something better together
Our team will first work to make sure we understand your desired business outcomes. From there we evaluate the people, processes and technology that make up your current analytics. Finally we deliver an analytics implementation plan to close all gaps and maximize the value of your data.
Reporting that makes you everyone’s favorite marketing team!
Ready to see how properly tracked Shopify data can drive growth for you?
1. Schedule a Free Discovery Call
2. Tell Us What You Need
3. Maximize The Impact of Your Data
all the analytics skills one goal
Michael Query
Tyler St Clair
Meaghan Randall
Stephanie Dent
Jared Carlisle
Joe Tingey
it takes a village to generate insights
Our service offering provides you with access to a complete set of analytics engineering skills.
Role: Analytics Architect
The design of an analytics system based on business needs, its configuration, the customer journeys that are encompassed, and the function of the website, app, etc.
What data should be collected (including metadata), what events should be collected (and what should trigger their collection), how the analytics system cooperates with other tech that is in use.
How it should be grouped or rolled up to accommodate answering meaningful questions.
Role: Analytics Engineer
The implementation of tracking such that the analytics architecture is translated into a real-world system. The verification of all events, triggers, and integrity of the data both at time of collection and in the destination systems that collect the data.
Role: Data Engineer
The transformation, enriching, and cleanup of data via a series of logical, well-documented steps that provide the capability of a business to trust the output data.
Through this process there should be singular places to get each piece of output data. The logic behind the cleanup processes should be congruent across an organization.
Role: Visualization Engineer
The translation of clean, enriched data into meaningful dashboards, reports, exploration tools that leverage visualization to facilitate meaningful interpretation of data with as few distractions as possible.
Role: Data Analyst
Through the use of dashboards, reports, and exploration tools (which could include ad hoc SQL work), mining for insights (something different than expected or new opportunities).
This can take the form of answering an explicit question from within a business, exploration for the sake of seeking insights, or at the prompt of a monitoring system.
Role: Optimization Engineer
Pulling the learnings from each step in the process our teams come together to create ideas for iterative testing our clients can use to narrow down the cause and effect of the insights discovered in their data.
This allows everyone to move forward with confidence knowing what each lever in the campaign is doing to contribute to increased ROI.
frequently asked questions
Yes, GA4 supports cross-domain tracking. You can set this up in the GA4 admin by specifying the domains you’d like to track, ensuring that user sessions are tracked across multiple domains (such as if you have a separate blog or marketing site).
To verify that GA4 is working correctly, you can:
- Use GA4’s real-time reports to see if events (such as page views or add-to-cart) are being tracked.
- Utilize the DebugView in GA4 for more granular testing.
- Install Chrome extensions like Tag Assistant to check if GA4 tags are firing on your Shopify store.
Shopify does not automatically track all enhanced eCommerce events. You might need to set up custom event tracking using GTM (Google Tag Manager) or manually adjust your theme’s code to ensure events such as add-to-wishlist, refunds, or coupon usage are tracked.
GA4 can automatically track common e-commerce events such as:
- Product views
- Add to cart
- Initiate checkout
- Purchases
- Pageviews
GA4 has several features that help you comply with data privacy regulations, such as the ability to configure data retention settings, control user data deletion, and more.
google suite product experts
GA4
Google Ads
Big Query
Google Tag Manager
Looker Studio
Google Cloud Storage
Google Cloud
Measuring the Impact of Marketing
adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.
It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.
Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.
Better insights, better outcomes.
Brands That Trust Their Analytics to adMind
Measure your marketing impact
Ready to see how proper analytics can drive growth for you?
Schedule a strategy call today. Learn how a proper analytics practice can help you:
"*" indicates required fields
