Reporting You'll Actually Use
All your marketing data & insights from one trusted, easily-shareable report.
Single-Pane View
No More Toggling Between Platforms
Actionable Insights
Transform Data into Real-World Impact
ROI by Campaign
Track your Success, One Campaign at a Time
Why Do Most Reports Suck?
It can be overwhelming!
- Never ending list of platforms that don’t match
- Manual & time consuming to combine data into one place
- Don’t connect cost and results (ROI)
- Out-of-date data
- Access issues and conflicting versions make it impossible to collaborate.
Worst of all this turns to lack of trust and no one takes action!
Data Doesn't Match
Data in Too Many Platforms
Not Focused on ROI
Our reports focus on ROI, allowing you to evaluate each campaign, platform, or effort by linking spend to revenue. Easily measure, compare, and ensure every dollar drives maximum value.
Manual & Time Consuming
Our reports streamline everything from data collection to presentation, giving you quick access to detailed insights and freeing up your time to focus on strategy.
What makes for good reporting?
Each page in the report should serve
a specific purpose (e.g., Bot Traffic Analysis.
In order for investigative reports to be useful,
they must include capabilities to segment data by
various dimensions appropriate to the given investigation.
A variety of different visualization, appropriate to the
investigation should be available in order to allow the
data to trends to be visible to the user of the report.
All charts & graphs should be drillable from
year >> quarter >> month >> week >> day,
and in some cases to hourly.
Within each table, users should be able to drill down
or up into the data, while respecting any selected data
from which they want deeper insights.
A variety of different visualization, appropriate to
the investigation should be available in order to allow
the data to trends to be visible to the user of the report.
A variety of different visualization, appropriate to
the investigation should be available in order to allow
the data to trends to be visible to the user of the report.
Investigative reports need to be sharable in
order to facilitate collaboration between different
stakeholder and parties within the organization.
Users should have the capability to easily filter out
non-production data. Additionally, the report should
allow the user to switch to viewing non-production as needed.
A variety of different preconfigured view should
be available in order to handle the multiple different
paths that a given analysis might take. Ideally the
different views should be named in such a way that
the analyst intuitively understands the use and
context for each view. Each of these view should
also consider the different roles and responsibilities
of the users that may be performing analysis.
What is an Insight?
We’ve interviewed hundreds of marketers. We’ve learned that everyone has a different way of defining what a marketing insight is.
We also believe that we know the right way to define a marketing insight. It is something you didn’t know that you can act on to improve your marketing results.
This definition guides everything we do. From data collection to data engineering, all our efforts are geared toward creating reports that deliver marketing insights.
How We Help You Win
An insight that tells you why something failed is just as valuable as one that tells you why something succeeded. Often times marketing teams operate at such a high production pace that there is little time to identify why something ‘went well’ – usually it’s just a high five and we move on.
A proper analytics practice built by adMind will help you surface relevant insights quickly and equip you with the likely causes so you can go investigate.
Don’t leave your success to chance.
Contact Us Today
To keep you moving forward, your first call will be with an analytics engineer, not a sales rep.
What adMind Offers You
A proper analytics practice is not a software product, it’s not a tech stack, it’s a strategic plan that uses technology to provide you with valuable insights. We help you organize your data (traffic data, website data, customer data, accounting data) around the customer journey you are trying to influence. From there we ensure tracking is accurate and well defined, data points are being properly passed from one platform to the next and that you have reporting you can do something with.
Solution Design
Accurate Data Collection
Data Tailored to Your Business
Single-Pane Reporting
Insights That Lead to Action
QA and Hosting Options
We Understand
We know it can be tough, we see it all the time. Most marketing teams are tasked with driving revenue and at the same time are asked to be technology integration engineers.
These marketing teams are then left fighting all kinds of data issues rather than spending their time influencing marketing.
All the Analytics Skills. One goal. Insights.
From project management, to solution design to business analytics – our team is uniquely skilled to build your analytics.
Michael Query
Tyler St Clair
Meaghan Randall
Stephanie Dent
Jared Carlisle
Joe Tingey
1. Schedule a Call
2. Tell Us Your Reporting Needs
3. Make a Plan with an Expert
Ready to see how single-pane reporting can drive insights and growth for your business?
Measuring the Impact of Marketing
adMind Analytics is a team of specialized technical and strategic engineers, programmers, analysts and strategists. We don’t just ‘fix reports.’ We work with brands who want to activate their marketing data from traffic acquisition all the way through customer lifetime values. No technology alone can create the specific and strategic plan your business will need in order to get the most from that data, and that is where adMind comes in.
It starts with a call to discuss your business goals and immediate analytics needs. Then we perform a strategic audit to see if you have the right technology to support your goals, if that technology is configured properly and tracking accurately. This often spans a review of your analytics tech stack, acquisition platforms, CRMs and any other tech toys you may have on the shelf.
Once we know your goals and have diagnosed where you sit today we can create a roadmap for building out a proper analytics practice. You may decide to load all that work into a few months or over a longer period of time based on what is important to know now, and what you’d like to build towards knowing in the future.
Better insights, better outcomes.
FAQs
A single-pane marketing report consolidates all your key marketing metrics and data sources into one unified dashboard. This allows you to view, analyze, and act on your data from various platforms without switching between different tools or tabs.
Our team specializes in everything related to meaningful reporting. We can help implement accurate data collection, join and transform the data to match your organizations specific needs and definitions, and ultimately build reports that lead to actionable insights. On top of having a team and process that covers the full range of reporting needs, we also have data quality monitoring so we know right away when data comes in that doesn’t match expectation, or worse stops coming in. In that event, our team gets everything back up and running. There is nothing worse than going to answer an important question only to learn that data collection broke weeks ago.
Absolutely! We offer extensive customization options, allowing you to tailor your dashboards and reports to highlight the metrics that matter most to your business. Whether you need to track specific KPIs or create unique visualizations, we’ve got you covered.
We seamlessly integrate with a wide range of marketing and web analytics platforms, backend systems (e.g., ERP, CRM, etc.), and ecommerce platforms, pulling data from all your sources into a single, cohesive view. This eliminates fragmentation and allows you to see the full picture of your marketing performance in one place.
Our reports provide actionable insights that go beyond just presenting data. We can help you analyze your metrics to identify trends, highlight opportunities, and offer recommendations that help you optimize your marketing strategy and drive better results. Common wins range from identifying opportunities to spend additional dollars that were driving performance that was buried, to identifying friction points on the website, to discovering high-value paths through the site and specific content that is driving visitors to convert or leading to increase AOV and ensuring that those paths are more prominent for all visitors.
Yes, our reports are designed with collaboration in mind. Multiple team members can access and work on the same reports, ensuring that everyone is on the same page. Our tools also support role-based permissions, so you can control who has access to specific data and reports.
We are entirely platform agnostic. Most of our clients choose to have their reports built in Looker Studio, Looker, Tableau, or PowerBI, but we have experience in nearly reporting platform out there. We will give you advice on scalability, security, and cost for each potential option.
We ensure that all pertinent information from platform and web analytics is collected in such a way that we can join your cost data as granularly as possible. This enables you to track the return on investment (ROI) for each of your marketing campaigns, connecting your spend to the revenue it generates. This detailed analysis allows you to see which campaigns are most effective, helping you allocate your budget more efficiently and optimize your marketing strategy. You can always drill up to campaign type, platform, or effort to see performance metrics and ROI at each level.
Brands That Trust Their Analytics to adMind
Measure & Improve Your Marketing Impact
Ready to see how proper insight-oriented reporting can drive decisions and growth for you?
Schedule a strategy call today. Learn how single-pane reporting can help you:
"*" indicates required fields
